Versus Traditional Online

Traditional

Linked Local Network

Platform’s Digital Real Estate

A Website

A Network

Your Digital Real Estate

A Listing or Click-Thru Ad

A Robust Signature Page plus Click-Thru Ad

Marketing

Push

Pull

Target

Those following  the site

Constant influx of new interested visitors

Reach

Members of the site

Interested parties wherever they are in the digital sphere

Message Type

Static listing or ad

Content-rich engaging articles

Message Frequency

Either static information and/or supported by frequent newsletters which can become overwhelming to the target

Frequent searchable and promoted messages

Powered by WordPress. Designed by WooThemes

Google+